1900 - 1940
The story of the Salya family began in Gujarat, India,
with my great-grandfather, Sulaiman Salya. He
earned the trust of his community by serving as the
village ‘Hakeem’ – a wise man and practitioner
of herbal medicine.
His son, Ahmed Salya, my grandfather,
became a successful cotton farmer. He managed
extensive cotton fields in Gujarat and took the bold
step of exporting his cotton to the United Kingdom.
With a vision to expand the business globally and build
a lasting legacy, he sent his son to England for higher
education, laying the foundation for the future
growth of the family enterprise.
1960 - 1970
At the age of 13, my father, Usman Salya,
arrived in London, where he completed
his education and began his career
working in a cotton mill. During this time,
he gained a comprehensive understanding
of every facet of the cotton trade. He
sourced cotton from countries like India
and supplied it to local mills across England.
1980 - 1990
Usman Salya transitioned into the garment industry,
sourcing fabrics from local wholesalers and partnering
with independent tailors to create custom pieces.
During this period, we established our first denim
processing and manufacturing plant, producing highquality products for renowned clients such as Lee,
Wrangler, Levi’s, The Arcadia Group, River Island, Marks &
Spencer, Next, Topman, and several prestigious Italian
designer brands. To optimize operations, we later
relocated the denim plant to Morocco.
1995
After completing my education in Fashion and
Business Development, I joined the family business.
Under the mentorship of my father, I gained
valuable hands-on experience in both
manufacturing operations and project development.
1997
Usman Salya made his first strategic
investment in commercial real estate,
focusing on blue-chip properties and
food stores such as Tesco and
Morrisons. These timely investments
laid the foundation for future growth.
1998
He later acquired his first commercial plot,
converting it into residential land, and
successfully completed his first development
project in Preston – a 12-unit residential
development.
2000
I took the helm of the business, securing
planning permissions for several properties
and making strategic decisions to purchase
and sell land, setting Reign on a new trajectory
of growth and innovation.
2004
I spearheaded the company’s expansion
into international markets, with a particular
focus on Dubai, UAE. Our strategy went
beyond simple construction; we aimed to
create iconic developments with a strong
emphasis on thoughtful design. Projects
such as Roma and Milano by Giovanni
Boutique Suites were meticulously planned,
blending Italian-inspired aesthetics with
modern amenities to offer a distinctive and
luxurious living experience.
2005
A pivotal milestone in our journey was the
founding of the Salya Institute of Medical
Science, a charitable hospital established
to honor the legacy of my great-grandfather,
a hakeem, and my mother, who passed
away after a courageous battle with cancer.
Driven by a deep commitment to supporting
those in need, this initiative was our way of
preserving their legacies and continuing their
tradition of selfless service.
2008
I launched the plans for the prestigious
Giovanni Boutique Suites in Dubai Sports City,
a project that set the benchmark for high-end
residential development in the region
2012
Under my leadership, Reign successfully
launched two premier developments in
Central London — Lordship and Trinity Yard.
Recognizing the evolving demands of UK
clients, I founded the Silk Property Group to
deliver customized property solutions.
2013
Proudly oversaw the completion of the
Giovanni Boutique Suites, a breathtaking
400-apartment complex in Dubai Sports
City.
Launched Synergy Project Management in
Dubai to ensure efficient and streamlined
project delivery.
2014
I led the launch of Easy Fix, a facilities
management company in Dubai,
marking a new chapter for Reign’s
service offerings. Additionally, Spectre,
a specialized community management
entity for property owners, was
established under my direction.
2015
I launched Pillars, a brand that introduced innovative
approaches to real estate development and
management in the UK, further solidifying our
presence in the property development sector.
2016
I successfully launched Milano Giovanni Boutique in
Jumeirah Village Circle, Dubai, continuing to deliver
exceptional residential experiences. I also founded
Huda Hotels, offering world-class property development
services across both residential and commercial sectors.
2019
I spearheaded the development of modern industrial and
office spaces designed for flexibility and growth. This initiative
strengthened our UK portfolio, supporting local businesses
and further solidifying our presence in the region. We continue
to expand, with additional projects underway to meet the
increasing demand for high-quality commercial spaces.
2021
Pillars successfully completed the Urban Hub, a six-storey
student accommodation development in Preston. This
achievement marks a significant milestone, further
expanding Pillars’ portfolio in the student housing sector
and providing high-quality accommodation for students
across the UK and beyond.
2023
In 2023, we expanded into new markets with the launch of
Clean Seoul, an e-commerce platform offering exclusive
Korean skincare products. This initiative catered to the rising
demand for high-quality skincare, with an emphasis on
authenticity. Additionally, we launched strategic initiatives
to enhance our global food supply capabilities, providing a
diverse range of FMCG products to supermarkets across
Europe and the UAE.
2024
Earthworks Capital is our commodity trading and
mining division, supplying raw materials essential
for large-scale construction projects globally. We
connect industries with premium resources,
driving infrastructure growth across international
markets
2025
We’re excited about Maeum, our in-house
Korean skincare brand currently under
development in Korea. Set to launch soon,
Maeum represents our commitment to
delivering high-quality, authentic skincare
products
